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Trademarks

Trademarks existed already in the ancient world. As long as 3000 years ago, Indian craftsmen used to engrave their signatures on their artistic creations before sending them to Iran and manufacturers from China sold goods bearing their marks in the Mediterranean area over 2000 years ago.

WIPO Intellectual Property Handbook: Policy, Law and Use


With industrialization, a variety of goods in the same category and often without any apparent differences in quality, price or other qualities has become available to costumers. Hence the goods on the market must have been distinctively named, to allow consumers to distinguish between alternative competing goods and select ones with reputation - the medium for naming the goods is precisely the Trademark.


Today, at the global era of information, when competitive activities rapidly reduce many products to commodities, Trademarks are the principal means of product differentiation and sustainable source of recurring income – if properly managed! This is why, in the modern world of international trade and market-oriented economies, Trademarks are the key factor for success of any commercially oriented enterprise.